What Does PPC Stand For?

What Does PPC Stand For?

PPC stands for “Pay-Per-Click.” It is an online advertising model in which advertisers pay a fee each time their ads are clicked.  It’s a way of buying visits to your website rather than attempting to earn those visits organically.

PPC is commonly associated with search engine advertising platforms like Google Ads (formerly known as Google AdWords), where advertisers bid on keywords relevant to their target audience. When users search using those keywords, the ads appear at the top or bottom of the search results, and advertisers pay a predetermined amount whenever someone clicks on their ad.

The cost per click (CPC) can vary depending on factors like the keywords’ competitiveness, the ad’s quality, and the landing page’s relevance. PPC can effectively drive traffic to a website, generate leads, and promote products or services to a specific audience.