How Long Does Google Search Console Keep Data? "Learn More"

How Long Does Google Search Console Keep Data?

May 24, 2023

As of my knowledge cutoff in September 2021, Google Search Console retains data for a total of 16 months. This allows you to analyze longer-term trends, including clicks, impressions, click-through rate (CTR), and average position in Google search results. You can customize the date range in the Performance report to view data for any period within that 16 months.

This is a significant increase from a few years earlier when Google Search Console only offered 90 days of data. The 16-month data retention policy was introduced in 2018.

Please note that these specifics could change after my last update, so always refer to the official Google Search Console help documentation for the most current information.

To further elaborate, the 16 months’ worth of data in Google Search Console can be incredibly useful for understanding your website’s performance trends over time and identifying any significant changes or anomalies. This information can guide you in making informed decisions about your website’s SEO strategy.

Here are a few additional things you can do with this data…

Compare Date Ranges- You can compare your site’s performance between two distinct time periods. For example, you might want to compare the current month’s data to the same month of the previous year to see if there are any seasonal trends or significant changes.
Filter by Query, Page, Country, or Device- You can filter the performance data by specific search queries, pages on your site, user countries, or devices (desktop, mobile, tablet). This can help you understand where your traffic is coming from and how different segments of your audience are interacting with your site.
Identify Top Performing Pages and Queries- By sorting your pages or queries by clicks or impressions, you can identify which parts of your site are performing the best in Google Search. This can provide insights into what type of content resonates with your audience or which keywords are most effective for your site.
Monitor Position Changes- If you notice a significant change in your site’s average position in Google Search results, it could be an indicator of changes in the competitive landscape, algorithm updates, or issues with your site.

Google Search Console is just one of many tools you can use for SEO and website performance analysis. Others include Google Analytics, Bing Webmaster Tools, SEMRush, Moz, and more. Each tool has its strengths and can provide different insights, so it can be beneficial to use a combination of tools based on your specific needs and goals.

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.