Can You Track Keywords In Google Search Console?
Yes, you can track keywords in Google Search Console. In the “Performance” report, you can see data about the queries or keywords that users typed into Google Search to find your site.
The report provides the following information about each keyword…
- Clicks- This represents the total number of clicks from a Google search results page that landed the user on your website.
- Impressions- This indicates the number of times a user saw a link to your site in Google search results.
- Click-through rate (CTR)- This shows the percentage of impressions that led to a click. It is calculated as clicks divided by impressions.
- Position- This is the average position of your website in search results for a particular keyword. Position 1 means your site appeared at the top of the search results for that keyword.
This data can be very helpful in understanding which keywords are driving traffic to your website and how well they are performing. You can also filter and compare data to analyze trends over time or see how certain data subsets perform.
It’s important to note that Google Search Console only includes data from organic search results, not from ads. For tracking data related to Google Ads, you would use Google Ads’ own tools.