What Is The Difference Between Marketing And Advertising?

May 31, 2022

Marketing is where you are targeting people at random, it’s more like billboards and commercials. It’s getting your name out there and getting exposure for your brand, service or offering. It’s about personal recognition of your brand or company. Marketing is especially helpful when you need to get a new product that has never been advertised or seen before into the market. Marketing is helpful when you’re trying to sell something people don’t know that they need but after they see it will decide they want it.

Advertising is where you are directly targeting people who are specifically looking for your service or product, it’s much more targeted. I like to consider the analogy of marketing and advertising by saying marketing is more like throwing darts in the dark and hoping that some of the darts hit the dartboard, and advertising is more like shooting the bull’s eye with a laser-accurate crossbow.

In advertising, you are going to end up targeting people who already know they need you. They have an existing need and they’re specifically looking for your service. The job of an advertising person is to make sure that when that person needs your service, you are the one who is obviously going to resolve their issue better than anyone else who also offers the same service

Marketing and advertising are often used together in terminologies however they are completely separate departments of a large company. Most large companies have a marketing person and they also have an advertising person.

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.