Using Search Engines As Marketing Media

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1 Using Search Engines As Marketing Media

1.1 Search Engine Optimizers Increase Traffic & Sales

1.1.1 Search Engine Optimizers & Other Internet Marketers

1.1.1.1 To learn more about search engine optimizers and the work they do, contact Whitefish Media.

The internet is a growing beast. It currently has about 187 million active, registered websites that cover any subject, offer any product, and provide any service you could imagine. Almost everyone who uses the internet uses search engines to sort through it all.

Because websites are such internet hot spots, it is a prime location for businesses and companies to promote their websites and bring in more customers. Search engine optimizers are specialized business consultants that work to ensure that your website can take full advantage of this marketing platform.

Search Engine Optimizers Increase Traffic & Sales

Search engine optimizers provide SEO (search engine optimization) services that are designed to make your company’s website competitive against sites that offer the same type of products or services. This is important because the vast majority of people looking for information don’t bother to look past the first handful of search results.

While it is true that you can pay a search engine to provide a sponsored link to your company at the top of their search results, these paid links are not as commonly clicked in comparison to the first three or four natural search results. A search engine optimizer uses a specialized skillset to get your website to the top of this list.

Websites now must be well-written, well designed, and contain high-quality content in order for a search engine to consider putting it at the top of their results page. Search engine optimizers redesign and create new content for your website that is specifically designed to impress the search engine and get your website listed as near the top as possible, which in turn drives more customers to your business and increases sales.

Search Engine Optimizers & Other Internet Marketers

Search engine optimizers focus entirely on SEO service but normally work alongside specialists in other fields of internet marketing, such as bloggers and graphic advertisers. Since SEO is only a single (however important) facet of the internet marketing system, they are usually employed by larger business promotion and advertising companies.

To learn more about search engine optimizers and the work they do, contact Whitefish Media.

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.