Here is a real life presentation showing the before and after case study for Twisted Towing’s load speed optimization, with clear explanations of why load speed matters for SEO, user experience, and conversions.

Why Load Speed Matters

• User Experience: Studies show 53% of users abandon a site if it takes longer than 3 seconds to load.
• SEO Ranking Factor: Google directly includes page speed as a ranking signal—slower sites rank lower.
• Conversions & Revenue: Every 1-second delay can reduce conversions by up to 20%.

Google’s PageSpeed Insights (PSI)

• PSI Score Ranges:
  • 0–49 = Poor (red zone)
  • 50–89 = Needs improvement (orange zone)
  • 90–100 = Excellent (green zone)
• Higher PSI = better user experience, stronger Google rankings, and lower bounce rates.

Case Study: Twisted Towing – Wichita, KS

Before Optimization

(Aug 19, 2025)

• Mobile PSI Score: 59 (orange zone)
• Performance: Laggy load time, risking customer drop-off.

After Optimization

(Aug 21, 2025)

• Mobile PSI Score: 100 (green zone, perfect score!)
• Improvement: +41 points — 70% increase in performance score.
• Guarantee: We deliver 85+ monthly minimum scores, but in this case, we hit a flawless 100.

Walmart Load Speed Case Study

Walmart studied real user data and found…

• Median load time: ~4s, but worst 5% of users saw 20+ seconds.
• Every 1-second improvement in load time = +2% conversions.
• Goal: Reduce to 1 second or less for maximum conversion impact.

What We Do to Achieve This

• Managed Server Hosting: Faster infrastructure, reduced downtime.
• Code & Asset Optimization: Minified CSS, JS, HTML for leaner files.
• Image Compression: High-quality visuals without slowing down pages.
• Caching & CDN: Reduced load times for repeat visitors and distributed traffic.
• Mobile-First Optimization: Ensure speed and accessibility on mobile devices, where most searches happen.

Why This Matters for Local Businesses

• Higher Google Rankings → More visibility for local services.
• Better Click-Through Rate (CTR) → More calls and leads.
• Improved Conversions → More sales with the same traffic.
• Competitive Edge → Most businesses can’t get beyond 80–85 PSI; we guarantee above 85 every month.

Better, Faster Managed Server Plan

• What clients get:
  • Guaranteed 85+ Google PSI score (many clients see 90–100).
  • Monthly performance monitoring & reports.
  • Faster websites = higher ROI.

Your website speed is costing you money and clients/customers. With our managed server and optimization, we guarantee you’ll never fall below 85—and we can even push you to 100, just like we did for Twisted Towing.

“If your competitors are faster, they’re taking your customers. Don’t let slow load speeds hold your business back… let us put your website in the green zone where it belongs.”