Mobile Homepage Design Mockup Checklist (Local Service Business)

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Mobile Homepage Design Mockup Checklist (Local Service Business)

June 5, 2025

Mobile Homepage Design Mockup Checklist (Local Service Business)

Contents hide

1 Header / Above-the-Fold

2 Trust Elements

3 Service Overview

4 Call to Action (CTA) Section

5 About Snapshot

6 Testimonials / Reviews Section

7 Contact & Location Info

8 Sticky Footer Elements

9 Speed & UX Optimization

10 Technical / SEO Requirements

Header / Above-the-Fold

Clean logo (linked to homepage)
Clear business tagline or headline with local keyword (e.g., “Trusted Tree Service in Wichita, KS”)
Prominent star rating or review count (Google, Yelp, etc.)
Sticky header OR sticky footer with:
Click-to-Call
Click-to-Text
Get Directions / Map link

Trust Elements

Display of key review platform logos (Google, BBB, Facebook)
Affiliations / Certifications (e.g., Chamber of Commerce, licensed & insured)
Visual trust badge or quote (e.g., “500+ happy customers”)

Service Overview

Top 3–5 core services with icons or images
Scrollable horizontal cards or stacked sections
“Learn More” or “Get a Quote” button under each

Call to Action (CTA) Section

Large, clear CTA button: “Get a Free Quote”, “Book Online”, etc.
Color contrast for CTA button to stand out
Repeats every 1–2 screen scrolls

About Snapshot

1–2 short sentences about the company
Owner or team image (if possible)
Local angle (e.g., “Family-owned in Boise since 2004”)

Testimonials / Reviews Section

Scannable 5-star review snippets
Customer name or location (e.g., “—John M., Boise, ID”)
Optionally, video testimonial thumbnail

Contact & Location Info

Smart contact form (Name, Phone, Service, Message)
Tap-to-call phone number
Business address with “View on Map” button
Business hours (preferably real-time status: “Open now”)

Sticky Footer Elements

Call button
Text button
Navigation shortcut or “Book Now”

Speed & UX Optimization

Loads in under 2 seconds on 4G
All tap targets minimum 48x48px
Fonts 16px+ and high contrast
Compressed images, lazy loading enabled

Technical / SEO Requirements

Local Business Schema
Reviews Schema (if embedded)
Service-specific meta titles & descriptions
Mobile-First layout with viewport settings
Alt text on all images

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.