How To Map Customer Addresses

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1 How To Map Customer Addresses

1.1 Real-Life Example

1.2 Check out the benefit of address mapping.

(To see where your customers are coming from)

This helps in a few ways:

You can visually see where your customers are coming from
You can see where your marketing is working best
You can see areas you might need to cover more

Real-Life Example

I was doing advertising for a web development company managing their PPC campaign. They spent about $100,000 dollars a year on pay-per-click advertising on Google.

By collecting the customers’ addresses from their ACT Sales Database, I was able to show them visually where all their past, present, and potential customers had come from.

Check out the benefit of address mapping.

They spent $100k that year
$70k went to the national advertising campaign
$30k went to the statewide campaign

ALL but one customer was from their own state, and about 80% of those were within a 100-mile radius of the web design company’s location.

In just a few hours, I was able to save them $70,000 dollars and re-allocate half of that to go #1 for all of Florida. So they save about $30,000 and at the same time seriously increase their exposure in Florida.

Knowledge is power. Use it.

With BatchGeo you can easily copy & paste addresses to see them on a map, the free version works just fine but if you are trying to impress someone, use the pro version.

Learn more »

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.