How To Become A Google Guaranteed Business

It’s a new 3rd way to advertise on Google and get a special little green symbol that says “Google Guaranteed”. Below is a screenshot. It is separate from Google Ads (Google Ads) and separate from Google Map listings.  It has a pay-for-leads system. You have to verify your business by submitting your business license and insurance or other such data to prove you are a licensed and bonded or insured company.

In addition to having the little badge, Google automatically sends the customer a Google Review Request after the service is completed.

You can sign up here: https://ads.google.com/local-services-ads/

Does The Google Guarantee Cost Anything?

No, it’s free to sign up and create the listing, but you do pay for leads. If you stop paying, you still show up in the Ads but without the Google Guaranteed symbol.

What The Google Guaranteed Ads Look Like

What Kinds Of Things Does The Google Guarantee Check Verify?

Depending on the type of service and country in which the service is located, the business may undergo the following types of background checks:

• Business entity background check — a civil litigation history check of the business for evidence of the negligent or substandard performance of services, such as judgments and liens from federal and state courts in the US.
• Business owner background check — a background check for all owners of the business. This may include identity and criminal history checks, such as cross-checks against national sex offenders, terrorists, and sanctions registries in the US.
• Service professional background check — in applicable categories, every employee, independent contractor, temporary worker, contingent worker, vendor, or another worker who will perform core services for the customer (service professionals) must complete a background check. Office managers, clerical workers, and customer support representatives (or others that don’t visit customers) don’t need to complete background checks. This may include identity and criminal history checks, such as cross-checks against national sex offenders, terrorists, and sanctions registries in the US.

You can read more about the requirements in their policy for Local Service Ads.

License Checks

Depending on the country, Google verifies that advertisers hold applicable state, provincial and/or country-level licenses for businesses and owners/managers. The licenses Google has verified for each advertiser are displayed on their provider profile. Advertisers must also confirm that they hold applicable county- and city-level licenses, and that all workers are appropriately licensed. Note that in some cases where a business is on the border of two states, the provider may not be authorized to work in both states.

Google encourages you to review each provider’s profile to learn more about the business-level licenses it has reviewed.

Insurance Checks

Whenever applicable, each provider’s business must carry general liability insurance coverage for work performed.

Advanced Verification

Advertisers in some business categories may need to undergo Google’s advanced verification screening. Advanced verification screening may include a review of the company’s Google Ads account, publicly available data, and video interviews conducted by Google. The check may also include inquiries into business registration validity, and evidence of fraudulent or misleading behavior.

https://support.google.com/localservices/answer/7125526?ref_topic=6250184

To Make A Claim Against A Google Guaranteed Business

Use this form, within 30 days of the date of service. If you didn’t contact the service provider first, you will need to before you submit any claims.