Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. While Google Analytics is free for users, Google makes money through other services that are connected to the platform.
One way that Google makes money from Google Analytics is through their advertising platform, Google Ads. Google uses the data collected from Google Analytics to help advertisers understand their target audience and optimize their ad campaigns for maximum performance. This allows advertisers to make more informed decisions about how to allocate their advertising budget and can lead to increased revenue for Google.
Another way that Google makes money from Google Analytics is through their enterprise-level version of the service, Google Analytics 360. This version of the service is designed for larger businesses with more complex analytics needs and comes with a fee. Google Analytics 360 offers additional features and support, such as advanced data analysis and access to a dedicated support team.
Finally, Google also makes money through its cloud computing platform, Google Cloud, which offers a range of services, including data storage and processing. Google Analytics data can be stored and analyzed using Google Cloud, which generates revenue for Google.
Overall, while Google Analytics is a free service for users, Google makes money through other services that are connected to the platform, such as advertising, enterprise-level analytics, and cloud computing.
At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station.
By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas.
Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies.
I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services.
Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis.
Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.