Business SEO, Google Maps & Ads Advertising Course Description

This intensive, five-hour course will empower business owners with the knowledge they need to improve their online visibility, attract more customers, and maximize their digital advertising ROI. Covering critical topics like SEO, Google Maps ranking, Google Ads, remarketing, and video advertising, this course offers practical, hands-on guidance for navigating today’s digital landscape.

Course Details & Fees

• Day: January 15th, 2025
• Time: 10:00 am – 3:00pm
• Investment: $399 per participant (if registered before Jan. 1st, 2025) or $599 per participant after Jan. 1st, 2025
• Duration: 4 hours
• Location: “The Ambassador Hotel” 104 S Broadway, Wichita, KS 67202 –
• Hotel Phone: (316) 239-7100

Class Outline

1. Introduction to Online Advertising in 2025

Duration: 15 minutes

• Overview of Digital Marketing Trends for 2025
• Setting Objectives: Why understanding your online audience is key to a successful strategy
• Establishing Your Online Presence: Key metrics to track for ongoing growth

2. Advanced SEO Fundamentals (1 hour)

• Keyword Research & Selection: Tools and techniques for finding the right keywords for your business
• On-Page SEO Essentials: Title tags, meta descriptions, header tags, and image optimization
• Content Optimization: How to structure pages and create quality content that resonates
• Local SEO & Voice Search Optimization: Leveraging local keywords and optimizing for voice search
• SEO Tools: Overview of popular SEO tools like SEMrush, Ahrefs, and Google Search Console for tracking progress

3. Google Maps Ranking & Local SEO (45 minutes)

• Setting Up & Optimizing Your Google My Business Profile
• Encouraging & Managing Reviews: Techniques for generating positive reviews and responding to feedback
• NAP Consistency: Ensuring Name, Address, and Phone consistency across online platforms
• Local Citations & Link Building for Local SEO: Building a network of local references to boost Google Maps rankings

4. Google Ads: Building an Effective Campaign (1 hour)

• Campaign Structure & Keyword Selection: Organizing campaigns and choosing keywords with high intent
• Crafting Ads that Convert: Writing compelling ad copy that attracts the right audience
• Setting Budgets & Bids: Strategies for managing ad spend and maximizing ROI
• Targeting Techniques: Geo-targeting, device targeting, and ad scheduling for local businesses
• Using Ad Extensions: Call extensions, location extensions, and other tools to enhance ad visibility
• Google Ads Metrics: Monitoring click-through rates (CTR), conversion rates, and quality scores for optimization

5. Remarketing: Staying Top-of-Mind with Potential Customers (30 minutes)

• What is Remarketing?: Understanding how remarketing works and why it’s essential
• Creating Remarketing Campaigns: Using Google Ads to reconnect with past visitors
• Segmenting Audiences: Tailoring ads to specific customer segments based on behavior
• Remarketing Best Practices: Frequency capping, ad personalization, and creating offers that convert

6. Video & YouTube Advertising (30 minutes)

• Why Video Matters in 2025: The power of video in storytelling and customer engagement
• Creating Effective Video Content: Tips for producing engaging, cost-effective videos
• YouTube Ads 101: Overview of ad formats (skippable, non-skippable, bumper ads) and targeting options
• Measuring Video Ad Success: Key metrics like view rate, engagement rate, and conversions

7. Putting It All Together: Integrated Digital Marketing Strategy (30 minutes)

• Creating a Cohesive Strategy: Combining SEO, Google Ads, and video for maximum reach
• Tracking Success: Using Google Analytics and other tools to monitor website traffic, ad performance, and conversions
• Q&A Session: Addressing specific challenges and questions from participants

Learning Materials & Takeaways

Each participant will receive…

• A digital workbook with exercises, checklists, and recommended resources
• A list of essential tools and platforms with brief tutorials and links
• An SEO & Google Ads checklist tailored to small business owners
• A personalized action plan template for immediate implementation

Room Setup & Equipment Needed

• Projector for presentations and live demonstrations
• Whiteboard or flip charts for visual explanations and brainstorming
• Wi-Fi Access for live examples of campaign creation, ad management, and tool demonstrations
• Refreshments & Breaks: Short breaks are provided after every hour to keep attendees engaged

This Advanced Basics training will equip Wichita business owners with essential tools and insights to thrive in today’s competitive digital landscape. By the end of the session, participants will have a solid foundational knowledge of online advertising to grow their businesses online confidently.