SEO is called search engine optimization. It is the art of writing interesting, educational, and inspirational content that engages the reader. The other aspect of search engine optimization is the science. The science involves page speed optimization server speed, caching, image optimization, tags, structured snippets, and backlinks. It also involves a little bit of PR and some marketing to a certain degree.
These days, in a city with a population of 100,000 or more where you’re going to encounter a lot of other competitors who are also trying to be number one in Google, you need to fill in every crack and pay attention to every detail. The engagement level matters. You want to keep people on the website for at least one minute preferably two minutes. The average time right now in 2022 that people stay on a website is about 15 seconds.