I worked with the client for 7 years, love the company and the owner is a good man delivering high quality service and he has one of the best retention rates for employees I have ever seen, especially for their industry; and it’s because he is an amazing CEO.
They decided that it might be more beneficial to hire an in-house person to get more and faster results at a cheaper price. (I’m $100/hr and in-house guy is more like $20/hr) so the client is rationally thinking 5x the effort for 5x less cost.
SEO Experience Makes A Major Difference
I supported their decision and didn’t fight it, even though if I had to bet on it, I would have betted on this happening. And it happened exactly as I thought it would.
- 37% drop in organic traffic
- 40% drop in conversion rate and online form leads
- Main rankings have dropped down now from page 2 to page 3
Thomas J. Kane
At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station.
By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas.
Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies.
I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services.
Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis.
Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.
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