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What Is SEO Search Engine Optimization

What Is SEO Search Engine Optimization

What Is Seo Search Engine Optimization?

Search engine optimization, or SEO, is the process of creating websites and editing the text on those sites, and then generating links to those sites in order to get those sites found in the natural search results of Google.

There are hundreds of known and unknown factors in ranking websites. The average business person wanting to get found in Google or Bing search engines would have a very difficult time developing the skill needed to get to the top of the search results, this is why it’s usually best to enlist the help of professionals, like ClickSlice, to help with digital marketing.

Here is just a small list of some of the things that can have an effect on search engine ranking results…

  • On-Page SEO
    • Importance of these: DMOZ Listing, Yahoo! Directory Listing, Delicious link, Digg Entry, Wikipedia backlinks
    • Page load speed optimization, meta tag optimization, Google analytics, a conversion tracking
    • Researching for keywords, is very time consuming and important
    • Titles, descriptions, heading 1 & 2, image alt tags art or writing
    • Using the Google keyword tool to find keywords for products
    • Writing for readability
  • Link Building
    • How to get links from other reputable sites to link to us
    • Creating and sending press releases
    • Buying domains for mini-sites
    • Posting in forums, blogs, and directories related to the industry
    • Scanning competitor websites’ backlinks and piggybacking off their links (see the Baltimore post examiner’s competition backlink analysis guide for more information)
    • Learn the value of each type of link, the link ratio, backlink research, and on-site backlinking

The Proof Is In The Pudding

Residual Rank is one of the best SEO companies in Wichita, KS, and has the #1 top position in Google for ‘Wichita SEO’. Residual Rank is also owned and operated by one of the best SEO companies in the nation, an SEO company in Denver, CO called Pikes Peak.

The Future of SEO

Pikes Peak is a leader in the new wave of search engine optimization called Social SEO, social SEO is the art of managing and maneuvering the growing change in the buying decision process, which now involves an in-depth knowledge of how to generate, manage and keep customer reviews; keep visitor interest in social networks and gain rank in map and business listing websites as well as do natural search optimization and pay-per-click advertising.