As of my last training cut-off in September 2021, Google remains the dominant search engine across all age groups, including Gen Z.

Gen Z uses the internet differently, primarily using platforms like Platforms…

• Social Media Platforms- Instagram, Snapchat, TikTok, and other social media platforms are popular among Gen Z for discovering new trends, products, and additional information.
• YouTube- For many in Gen Z, YouTube is a primary source of information. They often use it as a search engine for finding how-to guides, tutorials, reviews, and entertainment.
• E-commerce Platforms- For product searches, platforms like Amazon are often the go-to for Gen Z. These platforms offer user reviews and detailed product descriptions, making them an attractive option for initial product discovery.
• Voice Assistants and Smart Speakers- With the increasing prevalence of smart speakers and voice assistants like Amazon’s Alexa, Apple’s Siri, and Google’s own Google Assistant, voice search is becoming more common. While this doesn’t necessarily replace Google as a search engine, it does change how search queries are made and processed.

While these platforms are seeing increased usage, they are not necessarily “replacing” Google for search but instead diversifying how Gen Z discovers and interacts with content online. Google’s traditional search engine still plays a significant role in how this generation finds information online.

It’s important to note that the internet landscape is dynamic, and trends are constantly evolving. If you’re trying to reach Gen Z, staying updated with this generation’s latest trends and habits is crucial. Always refer to the most recent data and trends when creating a digital marketing strategy.