Google Search Console was previously known as Google Webmaster Tools. It was rebranded as Google Search Console in May 2015 to reflect the broader group of users that the service applies to beyond just web admins, including SEO specialists, marketers, site administrators, web developers, app developers, and others. Google Search Console helps users monitor, maintain, and troubleshoot their website’s presence in Google Search results.

Google Search Console provides various tools and reports for understanding and enhancing a website’s presence on Google’s search engine. These include:

• Performance Reports- This provides data on how often your site appears in Google search results, which search queries show your site, the click-through rates for questions, and how your search traffic changes over time.
• URL Inspection Tool- This tool gives detailed crawl, index, and serving information about your pages directly from the Google index.
• Coverage Report- This shows which pages on your site are indexed and any problems encountered during indexing.
• Sitemaps Report- This allows you to view, test, and submit sitemaps to let Google know about pages on your site.
• Mobile Usability Report- Given the prevalence of mobile browsing, this report lets you know if Google has detected any mobile usability issues with your site.
• Core Web Vitals Report- This report provides information about the quality of experience on your site, including loading speed, interactivity, and visual stability.
• AMP (Accelerated Mobile Pages) Status- If your site uses AMP, Google Search Console can report on the validity and errors of your AMP pages.
• Security & Manual Actions- This section alerts you to any security issues detected on your site or if Google takes manual webspam actions against your site.
• Links Report- This section provides information about the links pointing to your site and the most linked content on your site.

By taking advantage of these tools and reports, users can ensure their website is optimized for Google Search, increasing visibility and potentially driving more traffic. Google Search Console is a free tool, making it an essential resource for any website owner or administrator.