What Does Google Consider to Be Content Spam?

Probably the most important one is one that you will find everywhere on the net. It is comprised of most of the so-called ‘SEO writers’ who write blogs and pages supposedly designed to ‘get rankings’. It has zero or very little actual information or educational value to the reader.

How To Tell If You Are Writing Spam

Thin content with little or no added value

The site appears to consist of low-quality or shallow pages which do not provide users with much-added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content).

Cloaking and/or sneaky redirects

The site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw.

Hacked site

Some pages on this site may have been hacked by a third party to display spammy content or links. Website owners should take immediate action to clean their sites and fix any security vulnerabilities.

Hidden text and/or keyword stuffing

Some of the pages may contain hidden text and/or keyword stuffing.

Parked domains

Parked domains are placeholder sites with little unique content, so Google doesn’t typically include them in search results.

Unnatural links from a site

Google detected a pattern of unnatural, artificial, deceptive or manipulative outbound links on this site. This may be the result of selling links that pass PageRank or participating in link schemes.

Unnatural links to a site

Google has detected a pattern of unnatural artificial, deceptive or manipulative links pointing to the site. These may be the result of buying links that pass PageRank or participating in link schemes.

User-generated spam

The site appears to contain spammy user-generated content. The problematic content may appear on forum pages, guestbook pages, or user profiles.

Pure spam

The site appears to use aggressive spam techniques such as automatically-generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines.

Spammy free hosts and dynamic DNS providers

The site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content.

Read more here.