Is SEO Free?
Doing your own SEO is free if you have the proficiency, experience, and skill. On a competitive level, however, doing it on your own is not going to work. It has become so complicated and scientific that increasing the engagement level on the website requires explicit knowledge.
Usually, competing on a professional level in a major city that is over 50,000 or 100,000 population is extremely difficult and you will likely need to hire a professional SEO person if you’re a new business starting out or if you’re an old business that hasn’t been keeping up with the times.