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How To Make Sure Your Business Is Showing Up in Ai Searches

future of seo for ai searches

Getting into the recommendation list for AI searches, such as when users search via ChatGPT, Gemini, Grok 4, voice assistants, or other AI-powered interfaces, requires optimizing your online presence with a strategic mix of technical SEO, high-authority content, and structured data. This is how you can do that.

Understand How AI-Powered Search Works

AI search engines (like Google SGE, Bing Copilot, and ChatGPT search plugins) aggregate and interpret content differently than traditional keyword-matching search.

  • Look for expertise, authority, and trustworthiness (E-E-A-T)
  • Favor well-structured, relevant, and up-to-date content
  • Pull from sources with high domain authority, proper schema markup, and clear topical alignment

Use Structured Data (Schema Markup)

Adding structured data (JSON-LD format) helps AI and search engines understand your content. Use schema for…

  • Local Business / Organization
  • Services Offered
  • FAQs
  • Articles / How-To content
  • Reviews & Ratings

Tools… Use Schema Markup Generator (by Merkle) to generate correct code for your pages.


Get Featured in Authoritative Sources

AI models often reference…

  • Google Business Profiles
  • Yelp, Trustpilot, BBB, and other 3rd-party review sites
  • News features or PR backlinks from high-trust publications
  • Sites like HomeAdvisor, Healthgrades, Expertise.com, Angi, Clutch, etc., depending on your industry

The more visible and consistent you are across trusted platforms, the higher chance of AI surfacing your brand in results.


Dominate Local SEO

Especially for businesses like yours in Wichita, KS, make sure…

  • Your Google Business Profile is 100% optimized
  • You’re listed on Yelp, Bing Places, Apple Maps, Nextdoor, Foursquare, and the Yext Directories
  • Your NAP (Name, Address, Phone) info is consistent across all directories
  • You have location-based schema markup and location pages (e.g., “Physical Therapy in Wichita, KS”)

Publish Authoritative, Helpful Content

AI pulls answers from…

  • Detailed service pages
  • FAQs
  • Blog posts
  • Reviews and testimonials
  • Glossaries or explainer articles

Make content that directly answers common search queries, for example for a business doing IV therapy…

  • “Is IV hydration therapy safe?”
  • “Best hydration therapy clinic near me”
  • “What is the difference between IV therapy and oral hydration?”

Include these answers in clean, scannable formats (like FAQ schema, H2/H3 headings, bullet points, and short paragraphs).


Earn REAL, High-Quality Backlinks

Links from other trusted, relevant websites signal to AI that you’re a reputable source. Ideas…

  • Submit guest articles to health & wellness blogs
  • Get listed in local chamber directories
  • Ask partners/vendors for website backlinks
  • Use HARO or Terkel to contribute expert quotes

Use Your Brand Name + Services Together

Encourage this format across profiles and posts…

“Elevate Wellness – IV Hydration Therapy in Wichita”

This reinforces your association with the topic and service area in AI indexes.


Monitor & Update Content Regularly

AI tools love fresh, regularly updated content. Update your service pages, reviews, and business info consistently. If a service has evolved, revise your website and social content.


Final Tips to Show Up in AI Recommendations…

  • Add an FAQ section to every service page
  • Embed real reviews/testimonials
  • Keep Google Business updated with posts, photos, and Q&A
  • Add schema for services, reviews, and locations
  • Get mentioned on high-DA third-party sites
  • Be active on social platforms (LinkedIn, Facebook, IG)
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