Maximize Your Youtube Views & Engagement

Frustrated as to why your videos aren’t ranking above other people on Youtube? Got a competitor with way fewer views and likes than yours but still, they beat you in the Youtube search? Ranking on Youtube has everything to do with ‘engagement’.

You want people to be super interested, watch it past the 30-second mark, you want them making comments and to be responding to all comments.  Promote your video on other social media outlets, have a short into, include an ending “Subscribe” button or request people to visit your website or answer a question in the comments.  Making your title amazing, use adjectives to describe it and include the word “Video” in it.

Youtube listens to your video, so if you are talking using keywords that the video is about and the keywords you use in the video match what the video is optimized for, it makes a difference.

Tips & Advice For Making A Youtube Video People Will Watch

• 5 keywords
• 8-15 minutes
• Accurate description
• Title Format = Keyword: Benefit “Video” (Year)
• Explain what you will teach in the first 10 seconds
• Get people past 30 seconds
• Bright non-youtube color thumbnail
• No more than a 4-second intro
• Add links to the description (like the website, or publishers website, or interviewers website – and they count as backlinks when people share the vie)
• Make sure to transcribe the video and include it in the closed caption section as well (writing it yourself versus letting Google’s automated system is way better)
• Make sure the video is on a related page on your own website (if you have one)
• Make a Google ads account and promote the video for the first week to gain initial traction

*Facebook gives more authority to videos posted on Facebook’s own server (i.e. – not copied from Youtube)

Things That Affect Youtube Ranking

• Likes – the more likes the better, and the ratio between likes/dislikes
  • A likes/dislikes of 21000/100 likes is much better than 300/100 likes/dislikes
• Shares
• Saved to favorites
• Subscribers
• Views
• Past 30 seconds is considered a real video watch
• Comments & responding to comments
• Use keyword in Title
• Use keywords in description (sprinkled in)

Audience Attention Report

Youtube provides statistics on videos to show when people stopped watching – pay attention to this and adjust your videos based on where peoples attention is, the longer people watch, the better

Other Youtube Ranking Tips

• Have a professional-looking channel page
• About section
  • who it’s for
  • what types of videos you put out
  • when you put out new videos
• Channel art, have good solid graphics, bright eye-catching color, simple clean and professional, appeal to the crowd
• Channel icon (profile image) – make sure you have a clear, professional easy to see channel icon, picture of yourself or an optimized picture of your logo
• Reply to all comments, it creates community and makes people feel important to you
• Big Subscribe button – have it at the end of the video

Types of Youtube Ads Needed For Advertising in Google Ads

The under 6 second ad is needed for sure, and the 60 second ad you also need; the others are just good timeframes for having Youtube ads as tests.

• An ad less than 6 seconds (bumper ad)
• 60 second ad (in-stream ad)
• 8 minute ad
• 30 minute ad