The Cost Per Click (CPC) in Google Ads can vary widely depending on the competitiveness of the keywords you are targeting, the quality of your ads and landing pages, your bid strategy, and the industry you are operating.
Google Ads operates on an auction-based system, where advertisers bid on keywords they want to target. The bid amount represents the maximum amount an advertiser is willing to pay for a click on their ad. Generally, more competitive keywords and industries will have higher CPCs.
The CPC for Google Ads could range from a few cents to several dollars per click. A small personal training or yoga studio in a town of 50,000 might get click costs for about $0.50 cents a click, while a law firm or cosmetic surgeon, or rehab facility might be in the range of $15, $20, or even $50 per click. These figures may have changed since then, and the actual CPC you experience may differ from what was typical in the past.
Current CPCs for your specific industry and keywords, I recommend conducting keyword research and using Google’s Keyword Planner or other online tools designed for this purpose. Additionally, setting a reasonable budget for your ad campaigns and regularly monitoring their performance can help you manage your costs effectively.