Do I Need Google Search Console? "View Benefits"

Do I Need Google Search Console?

June 11, 2023

Yes, having Google Search Console (previously known as Google Webmaster Tools) is highly beneficial for website owners, web admins, and SEO (Search Engine Optimization)

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practitioners. While it is not mandatory, it offers valuable insights and tools that can help improve the performance and visibility of your website in Google search results.

Here are some reasons why you should consider using Google Search Console…

Performance Data – It provides essential data about how your website is performing in Google’s search results. You can see the number of clicks, impressions, click-through rates (CTR), and average position of your pages for specific search queries. This information helps you understand which keywords and pages drive traffic to your site.
Indexing Status – Google Search Console shows you which pages of your website have been indexed by Google and which ones might have issues preventing them from properly indexing. This ensures that your content is discoverable by users through Google searches.
Sitemap Submission – You can submit your website’s sitemap to Google Search Console, which helps Google crawl and index your pages more efficiently.
URL Inspection Tool – This tool allows you to check how Google sees a specific URL on your website, identifying any issues with indexing, structured data, and more.
Mobile Usability – Google Search Console alerts you to any mobile usability issues on your site, allowing you to optimize for mobile users, which is crucial in today’s mobile-first indexing environment.
Security Issues – It can notify you if your website has been hacked or compromised, allowing you to take swift action to secure it and prevent it from being flagged as harmful to users.
Manual Actions – If Google imposes any manual actions on your site due to violations of its webmaster guidelines, Search Console will inform you about these issues, enabling you to address them and request a reconsideration if necessary.
Rich Results Insights – It provides data on how your site appears in rich search results (e.g., featured snippets, AMP pages, etc.), helping you optimize for enhanced search listings.

Google Search Console is a powerful tool that empowers website owners and web admins to optimize their sites for better search engine visibility and user experience. It’s free to use and offers valuable information that can significantly impact your website’s performance in Google search results. Anyone managing a website should take advantage of this tool.

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.