Big Update – Google Verified Badge is Coming Out
Starting in October, Google is simplifying its Local Services Ads (LSA) trust signals. Instead of having multiple badges (like Google Guaranteed, Google Screened, License Verified, or Money Back Guarantee), everything will now roll into one badge = Google Verified.
What’s Changing
Starting in October, Google is combining all of its different Local Services Ads (LSA) trust badges into one badge called “Google Verified.”
What This Means
- If a business has gone through Google’s checks (like license, background, or insurance verification), they’ll earn the new Google Verified badge.
This badge will now replace older programs like Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee. It will show up on Local Services Ads and will highlight which checks a business has passed. Google may also show the badge more prominently if it thinks it will help people make a decision.
Why This Matters for You
- One Clear Badge of Trust – No more confusion for customers. A single Google Verified badge will instantly show that your business has been properly checked and approved by Google.
- Increased Visibility – Google may highlight the badge more prominently in ads if it predicts it will help a customer choose you over a competitor.
- Competitive Advantage – Not every business will have the new badge. If your profile earns it, you’ll stand out as the trusted choice in your market.
What Customers Will See
- The Google Verified badge on your ad and profile.
- A list of the specific checks your business has passed (licenses, background checks, insurance, etc.).
- More confidence that you are the safe, reliable option to call.
How Whitefish Media Can Help
We’ll work with you to ensure your profile is fully verified and positioned to take advantage of this update. Businesses that act quickly will have the strongest visibility when the new badge rolls out.