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Does Google Penalize For Broken Links?

Does Google Penalize For Broken Links?

As of my last training cut-off in 2021, Google does not directly penalize a website for having broken links. However, broken links can lead to a poor user experience,

indirectly affecting your site’s search engine optimization (SEO).

When a user clicks on a link and ends up on a 404 error page instead of the expected content, this can lead to frustration and may cause the user to leave your site. If Google notices that users frequently leave your site (a high “bounce rate”), this could affect your site’s ranking in the search results, as Google interprets it as a signal of poor user experience.

In addition, broken internal links can make it more complicated for Google’s bots to crawl your site effectively. If a bot encounters a broken link, there’s a page on your site it can’t access. This could result in less of your site being indexed, as well as potential difficulties in understanding the structure and context of your site, which are essential factors in how Google ranks your pages.

It’s a good idea to check your website for broken links and fix them regularly. There are many tools available that can help you find and improve broken links, and maintaining a high-quality, user-friendly site can help with your SEO.

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