When The BBB Sends You A Notice of Dispute on an Unsubstantiated Claim On Your Website

August 2, 2022

a retired paralegal and friend said the BBB is a joke and that the best option is to simply not respond.
The BBB itself uses an unsubstantiated claim in its own business name. Better than what? Better than who? Can they substantiate why they are “better”?
If you respond to the dispute, you have to commit/opt-in to enter into a submission agreement. By responding, you are admitting to the claim – TRICKY, please read the clever text below.
Unsubstantiated claim definition – A claim, accusation, or story that is unsubstantiated has not been proven to be valid or true.
DO NOT RESPOND TO NEGATIVE CLAIMS OR DISPUTES FROM THE BBB IF YOU ARE NOT IN IT ALREADY

BBB’s Cleverly Worded Submission Agreement on a Customer Dispute With Their Business

https://www.bbb.org/all/bbb-dispute-handling-and-resolution/rules-for-informal-dispute-settlement

SUBMISSION AGREEMENT

BBB shall prepare a Submission Agreement that briefly describes the nature of the dispute and the decision sought as they are viewed by you and any other party.

The Submission Agreement shall include only those claims and remedies that fall within the scope of these Rules unless both parties agree to submit additional claims in your case.

The Submission Agreement is intended to be a general outline of the dispute, not an argument of your case.

BBB shall give the Submission Agreement to the parties prior to the hearing. Each party shall sign the Submission Agreement and return it to BBB within five days of receiving it. Failure to mail the signed Submission Agreement within this time period may result in a delay of the resolution of your case.

You should contact BBB at once if you disagree with the general description of your case and/or the decision you are seeking.

Parties should not contact BBB if they think the description of the other party’s case is in error; that is an issue for the hearing officer to decide.

99% of shareholders for the BBB are businesses
BBB is not a government agency, it is an advertising product built by businesses
By signing up for the BBB, you sign an agreement to give customers the right to dispute your business and poorly rate your business (which could also just be competitors, exes or people that may not like you), and that dispute can be seen publicly online

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.