Fun (Rough Estimate) Statistics

I have gathered up some fun statistics in my day, I just love them, here are some good rule of thumb statistics for you all to mull over. Hope you enjoy them!

70% of all clicks are from organic ads
30% of all clicks are from pay-per-click ads
30% of all searches are for local businesses
46% of searches are for products or services
60% of all organic clicks come from the top 3 spots on Google
75% of all users never scroll past the first page of search results
Global average CTR for paid search is 2%
Companies that blog generally have 434% more indexed pages in Google
Companies that blog generally have 97% more inbound links
Companies with more indexed pages get about 10x more leads from the internet
Monday – Tuesday between 9 am-1 pm brings the highest conversion rate for services or products
Internet users spend 3x more time on blogs and social networks than on email
Blogs are most read in the morning around 10 am
Link sharing amongst bloggers is highest around 7 am in the morning
Blog commenting is highest around 8 am
The majority of Twitter users are 18-34 years old and tech-savvy
Visitors spend 9 seconds entering their search phrase
10 seconds picking an ad to click
10 seconds on the homepage
3 seconds looking at the graphics
Visitors read an average of 100 words in 4.4 seconds
35% spend less than 10 seconds on the homepage
80% read the first 100 words
50% read up to 200 words
20% read up to 300 words
0-1% read 500 words or more
The average amount a person is most willing to fork over without thought is $40
People are 50% likely to buy more after they have already bought something else
80% of people click the first link in organic results
13% click the second link
Less than 5% click the third link
Ad position 4.5 is the best-converting ad position for products with Google PPC campaigns
Ad position 1-2 is the best converting Google ad campaign position for geo-businesses since the introduction of Google maps & instant
9% of the population has a Twitter account, and only 40% of those accounts are active
Over 90% of the world’s population uses Facebook and the average person spends 11 hours a month on it
3 pm on Wednesday is Facebook’s highest point for usage and sales from PPC ads

That is it for today, this is an extremely valuable list, especially if you do advertising to over 10,000 customers or have a customer base or newsletter list of over 10,000 people, switching your delivery time for a business newsletter from Thursday evening to Tuesday morning could mean an extra $20,000 in sales and faster closing times for leads.

Thomas J. Kane

At 16 years old in 1997 I built my first client website for a car dealership. At 17 I was one of the first few people in Kansas to be Cisco Networking Certified and I helped co-build the first computer network for a high school, two elementary schools, a hospital, and a 911 station. By the age of 40 now I have over 25,000 hours in content writing mastery and Google Advertising/SEO and have worked with over 480 different industries, amazing mentors, SEO & PPC corporate team leader at Godaddy.com, trained other SEO company's staff, managed over $37M dollars in advertising spend since 2007 for multiple companies and spent over $1M in A/B testing, created landing pages, sales funnels and massive PPC campaigns for the USA's #1 automotive leads provider, helped expand a global e-commerce business from 5 English sites to 122 sites in 30 countries in 7 languages, owned two #1 top-ranked SEO companies, in both Arizona & Kansas. Won all-expense-paid trip awards from Google for PPC performance, and been to the headquarters in Boston and California, and worked with 3 dedicated senior Google PPC teams at 3 major companies. I run an online advertising service for Montana, Kansas, Arizona & Florida businesses, as well as manage large campaigns for online national stores and services. Into renewable energy, solar, wind energy, crypto currency, Tesla, Nikola, natural health and healing, traveling, psychology, human behavior analysis, lie detection, forward progress, inspirational and educational writing, research, and analysis. Fascinated with AI (https://thomasj.ai/) and how it relates to the future of search and information.