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Quality Score vs Cost

Quality Score vs Cost

How does Quality Score affect Cost?

The difference between the price in quality score of 10 vs 3…

Let’s say you want to spend $1.00 per click, below is how much the difference would be between a quality score of 10 vs 3.

CPC: $1.00

QS 10 = $0.70
QS 03 = $2.33

Now let’s pretend in one year, you get 12,000 clicks.

QS 10 = $6,400.00
QS 03 = $28,000.00

Now you get an idea of the severe importance of learning how to improve quality scores.

“I once managed an account for an equipment loan company that spent $8k a month, by getting the quality score up to 10 for all keywords, they were able to save $24,000 a year, not bad for only about 20 hours of work!”

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