Guide – Ultimate Seo, Advertising & Account Tools List

On this page, I am sharing all the tools and resources I use to help me get my work done doing SEO and web design for businesses.

GOOGLE

• Google PPC Google Ads (866-246-6453)
• Google Analytics (877-355-5787; need PIN)
• Google Webmaster Tools
• Google Map Listing – (hint: if you need Google Maps help, call the AdWords number)
• Google Voice Number
• Google Docs
• Google Sheets
• Google Local Service Ads

Godaddy (480-505-8877)

• The Godaddy Pro account gives 5% back on client renewals and purchases, very helpful and the support is faster/better.

BING

• Bing Maps Listing (800-518-5689)
• Bing PPC Account (800-518-5689)
• Bing Webmaster Tools

TRACKING & STATISTICS

• SEO Profiler (Rank Tracking Software) – Sorry MOZ, but this software is THE BEST – see AMP results, MAP results, get ALL the page tracking, competitor tracking, the reports are beautiful, colorful and easy for customers to get – LOVE this software
• Callfire (Call Tracking & Number) (877-897-3473) – connects with google analytics, numbers are cheap and service is flawless, does text/call blasting too
• Yext – It’s unavoidable now, if you do ranking for local businesses or your own, you must have a Yext account and get those directories, it’s worth the $500-$900 it costs

SOCIAL MEDIA SITES

• Facebook Business Page – Must have for business or personal promotion
• Twitter Business Page – Must have for business
• Linkedin Company Page – Must have for business
• Crunchbase Company Page – good for ranking a business for it’s name, or a person
• Knowem Social Site – Creates hundreds of social media accounts in minutes – BIG ONE
• Instagram – For conquering your niche

BEST – INTELLIGENT RESEARCH & OTHER TOOLS

• Instant Checkmate (Background Checks)
• Domain Tools (Online Investigations – for when it gets cereal)
• Answer The Public – Words cannot express the love I have for this website and the people who made it possible
• The Way Back Machine – An archive of websites for the past 10 years; helpful in finding missing/deleted data or even investigation
• Ultimate Malware/Virus Checker – Simple site but the BEST at showing you where the malware is on a website
• Case Converter – Converts text to proper, lower and upper case, huge time saver
• MS Word / HTML Converter – HUGE helper in converting MS word documents into HTML for WordPress sites
• Google Keyword Planner – Must have to research keywords
• PPC Match Type Tool – To make fast PPC keyword lists with match types without needing to use excel formulas

MUST-HAVE – PLUGINS FOR WORDPRESS WEBSITES

• Wordfence – The best website firewall software there is for website security, tells you a ton of data about who is on the site, their IP addresses, blocks based on location etc… great tool, must have on every site
• Really Simple SSL – Installing an SSL and having problems? This might solve it.
• Yoast – Best SEO plugin (though it’s parameters for titles and descriptions indicator bar seems to always be 10-30 characters off
• Contact Form 7 – Best for forms, best 2 step form as well (or Ninja Forms)
• Elementor – Get the pro version
• Imagify
• Autoptimize
• Async Javascript
• Remove Query Strings From Static Resources
• Above The Fold Optimization
• Page Speed Optimization – (the best one)
• LuckyWP Table of Contents

GRAPHICS & IMAGES

• Themeforest (WordPress Themes & Graphics)
• Premium Images – The best premium image source
• Pixa Bay – FREE premium images, I use this a lot
• Cool Effects Photofunia – When I am bored
• Mock Up Generator – Impressively easy mockups for customers
• Website Mock Up Generator – this one too

ACCOUNTING & PAYROLL

• Trinet – AMAZING HR & Payroll services, all from an app, they handle everything from forms and new hires to accounting
  • 941.527.6244 – John Tucker
• Paypal – Amazing service, great app, easy payments
• Transferwise – Send cash from bank accounts internationally for pennies, even on giant transactions

THINGS A WEBSITE ABSOLUTELY NEEDS

1. About Us Section
   1. A face to the organization
2. The Who, What, Why, How, When & Where of the organization
3. Local Phone Number
4. Real Address
5. Email address at the domain
6. Contact Form
   1. With lead analytics tracking
   2. A thank you page
7. CRM – Like Salesforce
8. An automatic Sales funnel
9. A newsletter, once per month
10. A blog for news, advice and events
    1. With specific categories
    2. Make the blog searchable
11. A unique identifier
12. The top social media accounts
13. The top business directories
14. Privacy Policy